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Social Media Is More Powerful Than Simply A Sales Tool

Some business owners love the idea of using tools like social media to reach stay connected to their audience. But for your average business where the owner is busy wearing all the hats it can start to feel more like a necessary evil than an exciting opportunity. In...

5 Steps to Building A Great Social Media Presence

Establishing your brand on social media involves more than just creating an account and posting everything and anything to it. In order to build a strong social media presence, five things have to happen. If you're willing to put in consistent effort towards it, you...

What is IGTV and what can I do with it?

The success of Instagram since it’s release in October 2010 can be contributed to it’s constantly evolving nature. First, we could post photos and only photos. Much later on, we could post 15-second videos, inspired perhaps by the success of the platform Vine. It was...

Social Media As A Strategy Beyond Automation

There are a lot of people that offer social media services, but what exactly that means to the person offering it seems to vary pretty wildly. For some freelancers or agencies it will mean full-on, highly customized, and comprehensive campaigns to fully develop a...

Social Media Crafting By Platform: Streamline Your Message

Using the same messaging tactics across all your social media channels creates bland reception. Here we’ll talk about how to target each network by intent.

Website Tips: Your Site Is For Your Visitors… Keep Reading

Website Tips: Your Site Is For Your Visitors… Keep Reading

Some tips sound obvious when you hear them, but they're the kind of thing that elude us when it's time to produce. This is just one of those things. Too often a website makes a simple yet fatal mistake that prevents visitors from engaging. That mistake is creating a...

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3 Common Bits of Shadiness in Web Design

3 Common Bits of Shadiness in Web Design

Like any industry, there are some common misconceptions, misrepresentations, or straight up ethical dilemmas that happen all too often. Part of why they occur is that those they happen to aren't aware they're happening, or perhaps that they don't understand why...

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5 Steps to Building A Great Social Media Presence

5 Steps to Building A Great Social Media Presence

Establishing your brand on social media involves more than just creating an account and posting everything and anything to it. In order to build a strong social media presence, five things have to happen. If you're willing to put in consistent effort towards it, you...

read more